case study
UCI Cycling Word Championships
Brand, Wayfinding & Signage and Partnerships
Brief
MIH were engaged to ensure that Glasgow's venues & city spaces were visually prepared to host the UCI Cycling World Championships successfully.
Leading on the planning of sponsor activations across all venues, scoping all event wayfinding & signage, securing additional funding for branding enhancements & creating a legacy through artistic endeavours.
Outcomes
Over £100,000 additional funding secured for the city and venue dressing enhancements.
3200 wayfinding and signage assets scoped, produced and delivered.
Over 15 partners and activations managed and delivered.
MIH associates engaged with operational delivery representing Glasgow Life during the event period of 10 days.
