case study

Brand and Look -City and Venue

Brief

The BBC Eurovision team aimed to enhance the visibility of the Eurovision brand in Liverpool and its venue - the M&S Bank Arena.

MIH were engaged to assess and enhance the existing look plans, increasing the event's presence in key locations within the city, at ports of entry and throughout the host venue.

Outcomes

Transformation of the M&S Bank Arena Liverpool into the official Eurovision venue.

Over 700 additional assets identified and managed in the city and venue.

Studio and design process managed and delivered.

Management of team of suppliers and designers to include production and installation.

Coordinated the placement of all partners on each asset.